Wrigley has unveiled new Skittles Fruits and Sours – a mixture of Strawberry, Blackcurrant and Lime flavours from Skittles Fruits; along with Sour Pineapple, Sour Raspberry and Sour Mandarin from Skittles Crazy Sours.
The new combination is available in singles (55g), hanging bags (125g) and sharing pouches (174g). Pricemarked pack versions of the 55g (49p RSP) and 125g (£1 RSP) bags are also available.
To coincide with the launch, the brand is returning to TV screens with its best-ever performing ad, featuring a rainbow-eating giraffe and the strap line ‘Discover the Rainbow, Taste the Rainbow’. The ad runs for 26 weeks and forms part of the brand’s multi-million-pound investment for 2017, which is also being supported with bespoke digital activity across social media platforms, and in-depot with dedicated POS material.
Skittles has forecast that the launch will drive 400,000 new households to purchase the brand and its core products.
Dan Newell, Wrigley confections marketing manager, commented: “We’re extremely excited to combine two of our best performing Skittles variants to create a brand-new product packed full of consumers’ favourite flavours. The launch of the mixed bag will also offer retailers with a brand-new Skittles concept to engage consumers at the start of 2017 and in turn help boost sugar confectionery sales.”
