Frubes has launched its biggest-ever marketing campaign, encouraging consumers to try freezing the children’s yogurt.
The six-figure campaign includes media, summer sampling, influencer and social media activities. A new advert demonstrates how frozen Frubes can be put into lunchboxes in the morning and defrosted by lunchtime.
Three Frubes limited-edition Try Me Frozen packs have also been launched to clearly communicate the freezing opportunity. In a first for the brand, the packs feature a new freeze-themed on-pack augmented reality game.
Ewa Moxham, Head of Marketing at Yoplait UK, commented: “We are confident that kids are going to love having one of their favourite snacks in a frozen format, especially as the weather starts to warm up.
“We are putting some serious investment and support behind Frubes this summer and would encourage our retail partners to stock up and give great features to Frubes as we’re confident sales will fly.”
