Yogurt snack Frubes has launched its first-ever limited-edition Halloween ‘spooky’ pack design and gift-in-pack promotion.
Available across grocery and convenience from October, the 9 x 37g Frubes Variety Pack has an RSP of £2.
Kids will be able to collect one of three spooky stickers – a mummy, skeleton or vampire – which are hidden inside. A cut-out Halloween mask will also feature on the back of each pack.
The brand has also changed the names of its flavours to Ghoulish Strawberry, Howling Red Berry and Scary Peach.
Joanna Goodman, Head of Marketing, Yogurt (Northern Europe) at General Mills, said: “Kids will love our limited-edition Halloween pack and by making parents a partner in fun, we’re inspiring families to come together in more laugh-out-loud moments.”
