Children’s yogurt brand, Frubes, has brought back its Freeze ‘Em campaign, which encourages consumers to try freezing the product.
Sales of Frubes went up by a third during last year’s campaign, and Yoplait has now invested a six-figure sum in a host of new marketing activities including traditional and social media, sampling, PR and an online game. An influencer campaign will further raise the brand’s profile.
Ewa Moxham, Head of Marketing at Yoplait UK, commentd: “Frubes is the only yogurt brand in a tube and the only one to offer the versatility of being able to freeze. Our campaign kicks off this month and runs until August, so we’d encourage our retail partners to stock up and stay stocked up as Frubes is going to be a great demand!”
