Frubes has launched what it says is the yogurt-in-a-tube category’s first-ever augmented reality on-pack minigame.
Available now, new packs welcome six new characters to the Frubes family and feature a QR code that allows children to explore the brand’s bespoke augmented reality world. While playing, they can interact with friends, share high scores, and take selfies using unique Frubes filters.
The launch of the minigame is supported with TV, video-on-demand, gaming platform, and in-store and online shopper activities.
Ewa Moxham, Head of Marketing for Yoplait, said: “We know children are exposed to digital influences from a young age and love being involved in shared experiences. Our new game brings this together to create the ultimate activity to keeps kids entertained.”
