Aston Manor Cider has unveiled Frosty Jack’s first-ever TV advert, which encourages customers to ‘Crack Open the Unexpected’.
The tongue-in-cheek ad, which forms part of a wider multi-channel marketing campaign, will be aired on digital channels including ITVX and 4 on Demand from 6 May.
It will also feature on YouTube, Instagram, Facebook, and in out-of-home locations including chicken shops, pubs, student halls and universities across the UK.
The campaign features the world’s “most-famous” Z-list celebrity hands model – Hans Handerson. It tracks the former hand actor reliving his glory days and showing off some of his iconic moves while promoting Frosty Jack’s.
Grace Anthony, Brand Marketing Manager at Aston Manor Cider, explained: “The world is overrun with endless amounts of eye-watering costly celebrity endorsements. We therefore wanted to poke some fun by fabricating the world’s most extravagant, famous non-celebrity, and what better way than through a mysterious hand-model; enter Hans Handerson to crack open the unexpected!”
