KP adds Frisps to PMP range

KP Snacks has expanded its price-marked pack portfolio with the launch of Frisps Cheese & Onion £1.25 PMP, available now.

The launch comes with PMPs accounting for more than one-third (39%) of crisps and snacks purchases.

The price-marked pack segment within CSN is worth £368.8m, with KP’s PMP range alone worth £122m. It spans the value spectrum from Space Raiders 40p PMP to Hula Hoops Big Hoops, the brand’s top-performing PMP SKU.