Müller has launched a pair of 900ml FRijj SKUs to answer customer demand for larger shareable pack sizes that can be kept in the fridge.
The 900ml SKUs are available in FRijj’s two most-popular flavours: Strawberry and Fudge Brownie, with an RSP of £1.50. Additional flavours from the existing 400ml on-the-go range may also be introduced in the future.
Following the reformulation of the FRijj recipe, and the recent 400ml relaunch, Müller hopes the larger packs will make what is the Official Milk Drink of British Athletics “more relevant in additional consumption occasions throughout the day”.
Michael Inpong, Chief Marketing Officer at Müller, said: “Our research found that consumers wanted a larger shareable portion and an on-the-go 400ml portion, and we’re really excited to have both in the market.
“With FRijj, which is the Official Milk Drink of British Athletics, we’re targeting new consumption occasions, offering zero added sugar alternatives, creating inspiring on-pack promotions and since last year, we’ve also brought FRijj back onto UK TV screens after five years away. It’s an exciting time for the brand.”
