Philadelphia has launched ‘You’ve Got a Friend in Philly,’ a new campaign to remind shoppers that the cream cheese brand can be a true “friend in their fridge”.
The campaign includes a new TV and cinema advert, which sees two lifelong friends at key moments of connection throughout their lives that are sparked and sustained over bites of Philly.
The ad is supported by PR, digital and social media activities.
Raphael Capitani, Senior Brand Manager at Philadelphia, commented: “Connecting over food and drink is one of the most popular ways for shoppers to spread friendship in their lives. Those little moments of connection can make all the difference to maintaining and improving relationships.
“We would recommend retailers ensure the full range of Philadelphia is well-stocked and visible throughout the new campaign to tap into the additional initial demand and interest from shoppers, as well as to encourage shoppers to get involved and spread friendship.”
More ranging and category insights from Mondelez can be found at SnackDisplay.co.uk.
