Dove, the skincare deodorant brand from Unilever, is set to extend its Go Fresh portfolio this month with the launch of Dove Go Fresh Pear & Aloe Vera anti-perspirant deodorant.
The new variant will be supported by a multi-million pound investment, including digital and social activity, as well as an extensive out-of-home campaign later in the year.
Rolling out now, Go Fresh Pear & Aloe Vera is available in both aerosol and roll-on format, and includes the brand’s familiar one-quarter moisturising cream, designed to care for underarm skin. This is combined with a crisp, light and premium fragrance, which Unilever says will leave consumers feeling fresh and dry for up to 48 hours.
Sarah Atkins, senior brand manager for Dove Deodorants at Unilever UK, commented: “This unique variant has been designed to not only leave consumers feeling fresh throughout the day, but to also provide them with the skin care they expect from Dove. It also taps into the growing consumer demand for exciting and premium fragrances with a final product which really does smell great.”
