With the importance of Fresh and Chilled growing fast, Musselbrugh Nisa retailer Colin Smith was in the driving seat – and his Reward will see him back in a driving seat of a different kind as he gets behind the wheel of a rally car.
Fresh and Chilled Retailer of the Year category sponsors Direct Shelving Services have a reputation for speedy, precise work around the store. That’s why they picked up on a Rewards prize that calls for both precision and speed too: an adrenaline-fuelled rally experience that’ll leave winner Colin Smith grinning from ear to ear, and maybe a little hair-raised as well. As well as driving a full-blown rally car under instruction, this SLR Rewards prize also has the winner in the passenger seat for a full race-speed trip around a rallycross course with a professional rally driver at the controls.
The Nisa Local retailer, though, is a man who knows a thing or two about precision. As the manager at Pinkie Farm Convenience Store in Musselburgh, Colin’s well executed display and enlightened attitude to this burgeoning category impressed the judges. They were behind him, all the way to the finishing line and the big night at Glasgow’s Grand Central Hotel.
The driving force behind Direct Shelving Services, Graham Mason, had the pleasure of presenting Colin with his trophy and Rewards prize. However, just like the rally driver, Colin is backed by a dedicated crew. They’ve helped make what was an outstanding store when it was opened, even better. With that huge focus on fresh and chilled, they’re a credit to the category, to the sponsors, and to everyone on team Nisa Local Pinkie Farm.
