Coca-Cola Enterprises is targeting fashion fans with the launch of a new Diet Coke on-pack promotion, which offers shoppers the chance to redeem a free copy of popular high street fashion magazines, Look and Now.
The six-week promotion will run until 30th March, launching across eight million future consumption packs of Diet Coke, as part of a significant investment.
Diet Coke is the number one lights drink inGreat Britainand the partnership reinforces the brand’s connection with the fashion industry, which last year saw top designer Marc Jacobs design a limited edition range of Diet Coke bottles and cans.
The promotional activity aims to build the brand’s relationship with its audience of core female drinkers by encouraging them to enjoy a ‘Diet Coke break’ while reading a copy of Look or Now. Shoppers can redeem their free copies of the magazine by entering the promotional code found on selected Diet Coke packs online at the Diet Coke hub and receiving a voucher that can be redeemed in-store.
Caroline Cater, Operational Marketing Director at CCE, said: “Diet Coke is theUK’s second biggest soft drinks brand, which makes it must-stock for any retailer, and this promotion is a great opportunity to build demand from our target female audience. It will also encourage new consumers to sample Diet Coke by building on the brand’s successful connection with the fashion industry.”
The promotion will be available on selected 2L, 1.75L, and multi-packs of Diet Coke
