From July, Cadbury Dairy Milk Freddo will be giving away 2,000 adventures to lucky consumers and their families as part of its ‘Win Big Adventures’ promotion, exclusive to the independent channel.
Prizes include days out to attractions like Chessington World of Adventures, Go Ape, London Zoo and more. Live until the end of September, consumers must simply buy a Freddo, Freddo Caramel, Buttons, Chomp, Fudge or Curly Wurly, then enter the barcode online to be in with a chance of winning.
To support the promotion, Freddo himself will be leaping off on an adventure to help his friend Toad, who’s lost his hop. The national campaign aims to bring Freddo’s personality to life, helping families get to know his fun and adventurous character in a downloadable story – intended for parents to read to their children to enjoy some quality time together, or to keep the kids busy while on the go. The campaign will be supported by a £2m investment, which covers out-of-home advertising near independent stores, digital, and PR activity.
Plus, to help independent retailers make the most of the ‘Win Big Adventures’ promotion in store, a suite of promotional POS will be on offer, with posters and wobblers available for download at www.deliciousdisplay.co.uk.
Dave McDermott, Brand Manager for Cadbury Freddo at Mondelēz International, commented: “We can’t wait for this promotion to leap into stores. Freddo, now worth £19m RSV, has a well-established 44-year heritage and is a well-loved favourite among young families – which is why we’re ‘hopping’ that the campaign and exclusive independent channel promotion will excite parents with young families, and help retailers to unlock further sales both in the main shop and top-up shop.”
