Self-serve milkshake brand f’real is seeking to boost consumer engagement and significantly increase in-outlet awareness with a comprehensive redesign programme, rolling out before the end of the year.
Free to all current f’real stockists, the rebrand will include new visual content for existing base units, blending bar headers and protective screens. No equipment will be replaced, and every qualifying retailer will get advance notice of the rebrand team arriving in-store. Store rebrands will be centrally planned and allocated by f’real’s logistics partner, RBC.
The roll-out follows a major refresh of f’real’s packaging this year and the launch of three new flavours – Banana, Birthday Cake and Chocolate Fudge Brownie – which all landed in a new cup design.
Gemma Briant, Marketing Manager at f’real, said: “The rebrand is a further demonstration of our continuing commitment to retailers. We’re now investing to ensure each machine performs at its maximum profitability for every retailer ahead of further expanding our portfolio next year.”
