Self-serve milkshake brand f’real has teamed up with Rolo to launch a brand-new, limited-edition flavour, available from 15 July.
The launch of f’real Rolo will see enhanced support for partner retailers in the form of internal and external POS materials, social media assets and graphics, as well as planograms and user guides.
Rich’s, the parent company of f’real, has already collaborated with the Nestlé brand on several occasions.
Jeremy Kirk, f’real, said: “We know our consumers love the blend-it-yourself experience, and adding Rolo’s smooth chocolate and creamy caramel is going to make this summer extra special!”
Danielle Griffiths, Category & Channel Lead at Nestlé Professional, said: “After such a positive response to our other Rolo collaborations, we are thrilled to be partnering with f’real to bring the iconic flavour to a creamy, milkshake format.
“We’re confident it will be a hit with retailers and consumers alike.”
F’real Rolo will be available through all UK f’real’s distributors and wholesalers.
