Milk shake brand f’real has added a Chocolate Fudge Brownie flavour to its range, which will be available to stockists from the end of September.
The launch follows two summer releases, Birthday Cake and Banana, and f’real says the new rich and indulgent flavour is “the ideal treat for cosy, autumnal nights in”.
Chocolate Fudge Brownie will launch in the new f’real cup design and comes with support to help retailers promote the flavour, such as digital POS, media screen content and social assets. All of these are available to download from the f’real website.
An in-store machine rebrand also rolls out later this year, updating blenders with the new design ahead of further flavours landing in 2023.
Gemma Briant, Marketing Manager at f’real, said: “After the fantastic reaction to Birthday Cake and Banana, we’re confident Chocolate Fudge Brownie is going to be another smash hit! A super chocolatey shake with fudge-tastic brownie chunks… what’s not to like?
“We know a wide range of choice and new flavours are crucial for helping our retailer partners generate excitement and attract customers, which is why we’re not stopping at three new additions. Next year will also be a big one for NPD, so watch this space!”
The brand is now sold in 1,700 stores across the UK. To stock f’real, retailers can apply for a machine.
