Self-serve milkshake brand f’real has announced the addition of a new flavour to its range of frozen drinks.
Exclusive to the UK, the new Bubblegum variant will be available through all f’real’s distributors, including Booker, Eden Farm and Consort, from mid-March with an RSP of £3.50.
Made with fresh milk, dairy ice cream and no artificial ingredients, the new addition will benefit from enhanced support for retailers, including digital POS, social media assets, and the continued rebrand roll out which sees new packaging and blender artwork in-store.
Gemma Briant, Marketing Manager at f’real, said: “Retailers and consumers alike have been clamouring for truly innovative flavours, and we’ve listened.
“We’re confident Bubblegum will see blenders across the country in overdrive this spring.”