PepsiCo has given its Frazzles and Chipsticks ranges an overhaul, including new pack designs across all formats. The refresh also includes increased pack sizes for price-marked pack and standard multipack formats across the Frazzles range.
Rachael Smith, Head of Marketing of Extruded Snacks at PepsiCo, commented: “The refreshed packaging includes new artwork across all our Frazzles and Chipsticks formats, including price-marked packs and more compact packaging across the six-pack formats. The elevated quality of the packaging will both appeal to current fans of the Frazzles and Chipsticks ranges and introduce these much-loved snacks to a new generation of snack lovers.
“By increasing the pack sizes of our Frazzles PMPs while maintaining the same recommended retail price, we’re offering consumers more of the snacks they love. These moves will allow retailers to meet shopper demands for both quality and value.”
