Fox’s Burton’s Companies (FBC) has added two new products to its Fox’s Crunch Creams range, a new limited-edition Cherry Bakewell flavour, alongside a £1.29 price-marked pack (PMP) for its Salted Caramel variant.
The new Cherry Bakewell addition combines a crunchy golden biscuit with a Cherry Bakewell flavour and is, in the words of FBC, “reminiscent of shoppers’ favourite desserts in biscuit format”.
Fox’s Crunch Creams Cherry Bakewell is available now in cases of 16 x 200g with an RSP of £1 to £1.29.
Available now from Booker, the Fox’s Crunch Creams Salted Caramel £1.29 PMP also comes in cases of 16 x 200g.
Colin Taylor, Trade Marketing Director at FBC, commented: “We are modernising the Crunch Creams brand with different flavour profiles so that we can attract new shoppers to the category, as well as excite loyal fans with something above and beyond the traditional flavours of the brand.
“Limited-edition products always drive excitement in the category, helping retailers make the most of the growing opportunity and demand for an everyday little lift.”
