Fox’s Burton’s Companies (FBC) has launched its Fox’s Fabulous Chocolatey Milk Chocolate Shortcake Rounds in a new £2.29 price-marked pack.
The 130g PMPs feature crumbly shortcake biscuits coated in a generous amount of smooth, rich milk chocolate.
They come with the premium treat segment of sweet biscuits growing by 10.8% year on year and currently worth £383m.
Colin Taylor, Trade Marketing Director at FBC commented: “As the colder weather and darker nights draw in, sharing is especially important for the big night in occasion. Fox’s Chocolatey Rounds are the perfect treat for these delicious moments of enjoyment, particularly as the pack size means it’s perfect for sharing with others. The Fox’s PMP portfolio can help retailers make the most of the opportunity in this category.”
