Fast-growing RTD brand and SLR Awards sponsor, Four Loko, has unveiled plans for a major ‘first’ at the National Convenience Show in the shape of a full-sized container specially designed to give visitors a completely immersive brand experience.
The fully branded container has previously been a showstopper at music festivals but its presence at NCS is the first time it has featured at a trade event. Once inside, visitors will be able to explore the world of Four Loko either at the Four Loko bar serving samples of the premium vodka-based RTD, including its latest NPD Camo Mango, or through interactive elements such as Can Man for photo opportunities and the Cornhole Game.
“We’re very excited to be bringing the Four Loko container specifically to NCS, and to the trade sector for the first time, to showcase the unique flavours and spirit behind the brand,” commented Clark McIlroy, Managing Director of Four Loko’s UK distributor, Red Star Brands.
“Our aim is to celebrate the incredible success of Four Loko while providing retailers with the tools to tap into the growing RTD category,” he added. “We are excited to demonstrate how our bold range, dynamic campaigns, and retailer activations can drive incremental sales and consumer loyalty.”
Four Loko’s on-stand sampling of its bestselling flavours and latest NPD, such as Camo Mango, will give retailers the opportunity to experience the brand first-hand.
“We’re confident the container is going to create a real buzz among visitors while reinforcing the unconventional and vibrant spirit of Four Loko and our #PartyInACan messaging,” added McIlroy.
The National Convenience Show will be held from 7-9 April at the NEC Birmingham. Four Loko will be on Stand DD251.
