Vodka-based RTD brand Four Loko has added a new Dark Berry Burst flavour to its range.
Delivering a mix of vibrant, tangy blackcurrant flavours, Dark Berry Burst comes in 440ml cans (8.4% ABV) with an RSP of £3.49.
The launch will be supported with a range of POS materials including wobblers, shelf barkers and chiller branding. The new flavour will also premier at the National Convenience Show on 29 April.
Dark Berry Burst joins the existing Four Loko line up of eight flavours: White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold, Sour Blue Razz and Sour Apple (all 8.4% ABV). Like the rest of the range, it is caffeine free.
“RTDs are enjoying a major period of reinvigoration and the forecast for RTDs is extremely exciting, with particular emphasis on at-home occasions and the linked opportunity to drive sales,” commented Clark McIlroy, Managing Director of Four Loko distributor Red Star Brands.
“The continuing squeeze on household incomes increasingly means that staying in remains the new going out, but the consumer thirst for innovation signals a clear demand for flavourful imagination.
“Dark Berry Burst delivers yet another great Four Loko experience to help retailers capitalise on changing consumer habits and bolster sales and profitability.”
Four Loko, a US brand, launched into the UK in 2021 and has since become one of the fastest-growing RTD brands in the country, adding £7m value growth to the convenience sector. It also has eight of the top 13 fastest-selling SKUs in GB convenience by value.
