Four Loko has unveiled its latest new flavour, Camo Mango.
The new 8.4% ABV variant combines the refreshing sweetness of ripe mango with Four Loko’s signature premium vodka base, all contained in a striking camo-themed can.
It is available this month in 440ml cans, RSP £3.49. Like the rest of the Four Loko range, Camo Mango is caffeine free.
The green, black and orange camouflage-style can plays into Camo Mango’s ‘Stay Hidden, Stay Bold’ theme and has been designed to deliver high on-shelf visibility.
To support the launch, a nationwide campaign features influencer collaborations, sampling events and merchandise drops. Consumers are invited to share their boldest Four Loko moments via user-generated content featuring the hashtags #CamoLoko and #PartyInACan.
The launch brings the range up to 10 flavours. The others are Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold and Tutti Frutti (all 8.4% ABV).
