Foster’s ad takes pop at craft beer

Foster's ad

Foster’s agony uncles Brad and Dan are back for a new multi-media campaign that sees them once again dispensing advice over the airwaves to Brits in need.

The £6m marketing spend represents Foster’s biggest advertising investment in years and is estimated it will reach over 20 million people, including 88% of all 18-56-year-olds. It includes TV, video-on-demand, radio and social media activity.

The campaign features a 30-second ad called ‘Brother-in-Law’, which takes a swipe at the rise of craft beer. In it, Harry from Abergavenny worriedly asks Brad and Dan what to serve his “fancy pants” brother-in-law at a BBQ. “If he wants a la-di-da, give him a la-di-dager” they reply, encouraging the Welshman to pour the Amber Nectar into an old jam jar and call it something obscure.

Nic Casby, Brand Director at parent company Heineken, said: “We wanted to bring back this ‘No Worries’ brand essence and encourage people to see the pint glass half-full with a dose of Aussie positivity!

“This campaign will add some refreshment to the classic lager category and we’re sure consumers will love it thanks to its entertaining, relatable and memorable content.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.