Heineken has launched a new on-pack promotion for Foster’s, giving consumers the chance to win one of 10 holiday vouchers worth £5,000 in a partnership with online travel and leisure retailer, Lastminute.com.
The promotion, live until the end of August, runs across limited-edition holiday-themed 10 x 440ml, 12 x 440ml and 18 x 440ml multipacks of Foster’s core range. Entry is via an on-pack QR code and everyone who enters the prize draw will also receive a £50 Lastminute.com holiday voucher.
Furthermore, one lucky convenience retailer will also win a £5,000 Lastminute.com voucher. To enter, retailers need to buy any one participating multipack, take a picture of their receipt and send it to HeinekenOffTrade@fsc.uk.com by 5pm on 30 August 2024. In the email, retailers must also state their full name, store name, store address and phone number.
Alexander Wilson, Category and Commercial Strategy Director, at Heineken, said: “Foster’s is the UK’s third-largest beer brand with a very loyal consumer base, so we know the on-pack promotion will be popular among both fans of the brand, and new consumers alike, looking to get away and enjoy a holiday on us – especially as we appreciate that a holiday is a real luxury for many people.
“We’re also thrilled to extend this opportunity to one lucky convenience retailer – we know how important this channel is in pushing sales of beer in the run up to the summer, and how much local communities rely on them, and want to reward them for their hard work and effort.”
