Salad brand Florette is back on TV screens with the return of a multi-channel campaign to engage salad shoppers with its ‘Always Made With Sunshine’ message.
The campaign sees the return of Florette’s animated tractor and tells the story of how the brand “only grows where the sun goes”. Filmed in the fields of Murcia in Spain, the TV advert has been refreshed with a new ending featuring Florette’s new-look Crispy Salad and new product, the Beetroot Fridge Pack.
The ad airs until the end of August and is part of a £3m media campaign which also includes video-on-demand, display advertising and in-store support as well as PR and social media activity.
This follows the launch of new packaging, which has a fresher, more natural look and also highlights the ‘Always Made With Sunshine’ message.
John Armstrong, Florette’s Marketing Director, commented: “Our category insight reveals that shoppers are increasingly motivated to eat healthier food and include more natural and fresh ingredients in their diet, so we have responded to this with our campaign.”
This year will also see the launch of a range of new products, including side salad bowls and complete meal bowl offerings.
