Prepared salad brand Florette has formed a partnership with social media personality Poppy O’Toole – better known as Poppy Cooks.
The Michelin-trained chef shot to fame last year posting simple recipes and food hacks across social media, after the pandemic left her jobless.
The six-week campaign will run throughout November into December.
It includes a series of recipes and videos created by O’Toole using Florette, competitions and exclusive content, and seeks to inspire shoppers to make great-tasting, healthier food choices throughout the winter months.
Tessa Dunbar, Brand Manager at Florette UK, said: “As the clocks change and the cold weather draws in, soups, stews and casseroles are unsurprisingly among the go-to dishes for Brits this winter, however salads remain firmly on the menu. Research shows more than a third (34%) of Brits continue to eat salad through the winter months, including side of plate servings and festive favourites such as the classic prawn cocktail (23%). We’d urge retailers to ensure they have a good selection available in store to meet demand.”
“We’re delighted to be partnering with Poppy, who has become a household name thanks to her tasty, fresh and inspiring posts – attributes we value as a brand. With her incredible following, demand will only increase as shoppers seek out the ingredients to replicate her inspiring winter warmer recipes.”
Florette will also bring back its ‘Merry Crispy’ packs for the festive season. More than 1.2m limited-edition 170g packs of Florette Crispy were sold over a six-week period last year.
