Florette has launched new limited-edition seasonal packs as it bids to bring “a burst of much-needed fun and engagement to the fresh produce fixture this Christmas”.
The brand’s bestselling SKUs, Classic Crispy (115g and 170g) will be transformed into ‘Father Crispy’ and Mixed (150g) will undergo a similar festive makeover, becoming ‘Have a holly, jolly Mixed-mas’.
The designs will appear on over two million packs from mid-November through to the end of the year and will also feature a ‘30p off next purchase’ coupon, to help incentivise repeat purchase and drive further sales.
The launch follows in the footsteps of ‘Merry Crispy’, the limited-edition variant of Florette Classic Crispy 170g which saw 1.1 million packs sold over a six-week period last year.
Martin Purdy, Commercial and Marketing Director at Florette UK, said: “Salad is synonymous with summer. As temperatures rise, prepared salad sales grow exponentially. However, many retailers aren’t aware of a second smaller peak we experience each year during the festive period.
“With this in mind, we recommend retailers ensure they have a good selection available in store to meet seasonal demand.”
