Salad brand Florette has announced the launch of a new resealable pack for its best-selling mix, Classic Crispy.
The new packaging, which replaces the previous 170g Classic Crispy bags, features a resealable tab at the top of the bag so it can be opened and closed repeatedly. This helps to maintain the salad’s freshness and provide greater convenience for consumers.
The new Classic Crispy resealable pack will be available in 170g bags from 27 April, RSP £1.50.
The packaging also includes a Freshness Guarantee, offering consumers their money back if they are not satisfied with the freshness of the leaves, which is applicable across Florette’s full range.
Hazel Clark, Marketing Controller at Florette UK, said: “At this time when we are being asked to limit shopping trips, we are finding consumers struggling to keep fresh salad and vegetables in the house and maintain a healthy diet and lifestyle. This new innovative pack should help to ensure families can continue to eat healthily while on lockdown.”
For stock enquiries, call Florette on 01543 250 050 or email madewithsunshine@florette.com.
