Pladis has extended its sweet-and-savoury snack brand Flipz with the introduction of a limited-edition cinnamon bun-inspired flavour.
Flipz Cinnamon Bun Flavour offers – unsurprisingly – crunchy and salty Flipz pretzels in a sweet cinnamon bun-flavoured coating.
It is available to Nisa retailers now ahead of a wider convenience and wholesale roll out as a 90g sharing pouch (RSP £1.65) alongside an 80g £1.25 price-marked pack.
“UK consumption of cinnamon products has increased by 59.5% since 2016, partly thanks to the growing popularity of bakeries that specialise in cinnamon buns,” said Adam Woolf, pladis UK&I. “And with 14% CAGR forecasted for cinnamon products between now and 2027, now is the perfect time for us to expand the Flipz range with this on-trend flavour.”
