Flavoured-water brand Perfectly Clear is celebrating its 20th year on the market with the launch of a new range of premium, sparkling flavoured waters.
The Clear Sensation range will be available in a 500ml bottle format and will consist of four flavours: Lemon & Mint, Strawberry & Raspberry, Pomegranate & Blueberry and Apple & Pear.
The range aims to appeal to the ever-growing number of health-conscious consumers by offering a healthier alternative to regular, carbonated drinks. Each drink is made with natural spring water, contains zero sugar, uses natural flavours and contains two thirds of the daily guideline amount of key vitamins.
Perfectly Clear was one of the first brands to bring flavoured water to the market, a category that is now performing extremely well, showing consistent year-on-year growth. Clear Sensation comes at a time when 56% of consumers believe that sparkling water is a good alternative to carbonated drinks.
Maurice Newton, Sales and Marketing Director at CBL Drinks, commented: “We are extremely excited to be marking such a great milestone with the launch of this fabulous new range. Not only is it delicious, but it offers zero sugar content at a time when consumers are more health conscious than ever. Perfectly Clear has well and truly stood the test of time in a market that can sometimes prove volatile and unpredictable, and Clear Sensation look set to do the same.”
