KP launches Flavour Kravers Flame Grilled Steak PMP

Flavour Kravers Flame Grilled Steak £1.25 PMP

KP Snacks has rolled out new KP Flavour Kravers Flame Grilled Steak in a £1.25 price-marked pack.

Available now, the launch combines the Flavour Kravers’ best-performing SKU and KP’s £1.25 PMP format.

Worth £108.1m, the brand’s £1.25 PMP range is growing ahead of the overall market at +53.4% (vs +30.5%).

Jenny Blanco Barcia, Marketing Manager at KP Snacks, commented: “By launching Flame Grilled Steak as a £1.25 PMP, we are capitalising on both taste as the number one category driver in CSN and the growing success of PMP formats.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.