P&G’s homecare brand Flash has added a new premium range to its collection of surface cleaning products – Flash Ultra Power – which is available now.
The collection comes in three scents (Lemon, Fresh and Blossom & Breeze) and a variety of formats: wipes, a handheld spray, multi-surface cleaner and a ‘Magic Eraser’ marks & stains remover.
The Ultra Power range sports a bold new dark blue that reflects its premium credentials and differentiates it from the rest of the Flash portfolio.
Patrick Megarry, Homecare Brand Manager at P&G, said: “By developing both sprays and wipes in this new premium collection, we hope to encourage bigger basket spend.
“Retailers should make sure they are positioning Flash Ultra Power alongside our core selection of surface cleaners. Our ShelfHelp website provides planograms to demonstrate how best to display and encourage multi-buys of Flash as well as other helpful tips and advice.”
The launch is supported with a multimillion pound campaign that sees the Flash Dog back on TV screens until May 2018, alongside POS (FSDUs, shelf trays and shelf frames).
Flash Ultra sprays are available from an RSP of £3 (500ml). Wipes RSP at £3 (45s) and £4 (72s).
