Bebeto has unveiled some super sour NPD in the form of Fizzy Whizzy Weenie Worms.
The sour fizzy sweets contain three flavours in every 150g sharing pack – Apple & Lemon, Strawberry & Orange, and Blackcurrant & Raspberry – and are made with real fruit juice, using only natural colours and Halal certified.
Fizzy Whizzy Weenie Worms are available in shelf-ready cases of 10 bags, in both plain and £1 price-marked packs.
Phil Hulme, Commercial Director at Kervan Gida UK, commented: “New Fizzy Whizzy Weenie Worms are poised to become a summer sensation, tapping into a booming sour confectionery market. Stocking up early guarantees an extended selling period, with their £1 price point capitalising on a +49% year-on-year demand.”
