Fisherman’s Friend has announced the launch of a summer social media campaign, ‘Restore in the Great Outdoors’.
With an estimated reach of 124,800, the brand is set to team up with leading outdoor influencers to incentivise followers to embrace the best of British summertime – with a packet of Fisherman’s Friend to combat hay fever symptoms, naturally.
Jon R White, Regional Business Manager for Fisherman’s Friend in the UK, commented: “As we enter the 2024 hay fever season, Allergy UK warns that rising temperatures are resulting in allergens emerging sooner and lingering for extended periods.
“With experts forecasting allergen persistence until January next year, this underscores a substantial market demand for effective relief products and presents a significant opportunity for retailers.”
