Nisa is the natural home for independent retailers, working tirelessly over the last 37 years to ensure it provides all the tools needed to compete against the increase in competition across the convenience retail sector. Unlike other businesses, Nisa is member owned, and therefore any surplus profits and rebates are reinvested back into members’ businesses.
In order to ensure that Nisa members stay ahead of the competition a complete retail support package is available. This comprises a strong retail focussed team, an enhanced category management system, personalised planograms, a bespoke staff training facility under the Retail Academy banner, and a comprehensive marketing package incorporating market leading bespoke leaflets and POS material.
All of this is in addition to the award winning supply chain, a strong own label Heritage brand and a market leading breadth of range, which is supported by working with local suppliers across the country through central invoicing.
The range, which includes 13,000 products, is enhanced by hundreds of promotions which are both weekly and three weekly these include ‘Buy One Get Two Free’ ‘Better Than Half Price’ and deep cut deals which are supported by in store POS and marketing material as well as three million consumer leaflets which are delivered to homes throughout the community.
In the current climate cost control is key and through Nisa’s Direct to Store department members can drive down their costs, for example energy bills through Nisa’s partnership with key suppliers in this area.
In addition to this Nisa is increasing its consumer awareness through national advertising, most recently through television as well as national press. Nisa consistently invests in this area and is currently driving innovation through the development of the marketing services it provides its members, to ensure their store becomes the first choice for customers. This is supported through Nisa’s social media channels, through which it runs numerous initiatives to drive consumer awareness of the Nisa brand.
The process to join the Nisa group is made as stress free as possible through the enhanced member website and the support that retailers receive from the skilled and trained inhouse staff across all areas of retailing. In order to join, retailers need to have an existing business with an acceptable balance sheet or a start-up business and a sound business plan. Complete the form on http://www.join-nisa.co.uk/join.aspx to join or contact our friendly development department on 0800 542 7490.
It is clear more and more independent retailers are realising the strength of Nisa’s offer and the positive affect this can have on their business. So isn’t it time that you made the move?
