Fife Creamery, the Kirkcaldy-based chilled and frozen food wholesaler, has launched a brand campaign ‘Scotland’s Food Wholesale Heroes’ via a new fleet of trucks.
The investment has seen the addition of more than 30 new Mercedes-Benz 7.5-tonne vehicles.
With the introduction of newly branded vehicles, Fife Creamery saw an opportunity to shake up its public face and acknowledge the role played by its staff in the company’s recent successes.
The campaign launches with the staff members featured on the side of the trucks with some of their favourite products and will continue throughout the year with the ‘Heroes’ making further appearances in print and online.
Logistics Manager Richard Wishart, who is responsible for Fife Creamery’s fleet., said: “As we develop successfully into new market sectors, we’ve been commissioning more vehicles to deliver the increased volumes.”
Graeme Simpson, MD at Fife Creamery, added: “While there remains challenges with rising costs and bumpy supply chains, our team of ‘Food Wholesale Heroes’ continue to shine through.
“Their work and dedication, from our warehouse operators, our administrative staff, sales representative, and all our loyal staff members, continues to be key in maintaining strong customer relationships and delivering our constantly growing range of services. So, it made absolute sense that we represent our impressive band of ‘Heroes’ on our new fleet of vehicles and beyond.”
