Fibre One has launched its latest campaign and brand visual overhaul, ‘Your Treat Should Treat You Better’.
Fronted by Fibre One’s 90 calorie Chocolate Fudge Brownies, the new campaign tells shoppers that, when temptation strikes, they can still treat themselves without compromise – backed by the ethos that life’s too short for flavourless sacrifices and bland snacks.
The £230,000 campaign includes online shopper media and in-store activities, as well as a £1 (RSP £2.25) promotional price throughout January.