Sandwich brand Urban Eat has launched three limited-edition seasonal SKUs for Christmas, available from now until 30 December 2022.
The festive range includes two sandwiches – Turkey Feast and Brie & Cranberry – as well as a Turkey, Stuffing & Cranberry panini that’s designed to be consumed hot.
The Turkey Feast sandwich combines turkey breast and sage and onion stuffing in malted bread, while the panini offers three classic Christmas flavours in each bite. The Brie & Cranberry sandwich – Brie, cranberry sauce and spinach in malted bread – gives food-to-go retailers a seasonal vegetarian option.
The Christmas limited editions are supported by at-fixture POS, store posters and social media activity.
Abigail Nelson-Ehoff, Urban Eat Brand Manager, commented: “Our Christmas sandwiches always prove a huge hit, and the 2022 range is set to carry on the tradition. We’ve designed a winning combo that will help food-to-go outlets meet a range of customer needs – a classic turkey Christmas Dinner favourite in both a sandwich and hot panini format, and an equally festive and tasty vegetarian option with delicious soft Brie and tart Cranberry sauce.
“As Brits settle into the new normal and people either return to their offices fulltime or flexi work, we’re seeing sales in food-to-go continuing to grow. We expect this to increase over the Christmas period as people treat themselves to festive lunches and snacks, and our Urban Eat seasonal range is the perfect choice to meet that demand.”
Operators can stock up on the Urban Eat Christmas range by contacting the Fresh Food For Now Company sales team on 0116 236 1640 or email hello@foodfornow.co.uk or via the Urban Eat website.
