Five years on from the launch of its inaugural website for retailers, Ferrero has rolled out a new trade digital platform, Your Perfect Store.
Research conducted in the planning of Your Perfect Store identified confectionery as the category that retailers want the most help from suppliers, particularly in terms of category advice and NPD news. When it comes to tools, retailers are unsurprisingly looking for high-quality planograms and display options to drive their businesses.
The new website – which is mobile-optimised for retailers who are on-the-go – features three key pillars, amongst other brand information, to help retailers: Grow Your Sales; Know Your Shopper; and News and Insights. Spanning tailored planograms, interactive ideal stock list gap analysis and an informative blog, the website aims to be a hub for convenience retailers, helping them to maximise the potential of their confectionery fixture.
Levi Boorer, Customer Development Director for Ferrero, commented: “From its first conception, our vision was to bring together our best in class executions and market-leading brands in the form of a digital platform, aiding retailers and setting best practice within the industry. The relationship between retail and digital is constantly evolving and it is vital for suppliers and retailers to stay at the forefront to drive the best business results.
“Feedback from our customers is invaluable and we would love for retailers to look at the site and share their thoughts. By working together, we can make Your Perfect Store the tool that we know it can be and continue to listen to our valued customers’ needs.”
To support the launch, Ferrero is also re-branding its trade Twitter presence with a new identity in line with the look and feel of Your Perfect Store. The retailer-focused channel also features a new @FerreroYPS handle and will continue to provide regular updates and advice.
