Ferrero UK has unveiled its spring 2021 campaign with a range of new launches and a combined £5.8m advertising investment. With a big focus on the importance of stocking the core Ferrero range alongside seasonal products, the aim is to ensure retailers can maximise their sales throughout the entire season.
For Valentine’s Day 2021, the Thorntons Classic gift-wrapped ‘With Love’ packs will benefit from a more premium design in a bid to entice new shoppers to the brand.
Come Easter, Kinder will introduce new licenses across its range. The Kinder Surprise 100g will see Marvel heroes including Black Panther, Thor, Spiderman and Captain Marvel alongside a range of Disney Princesses featured on-pack. These include Rapunzel, Belle and Ariel among others. The mixed cases will contain both Marvel and Disney Princess toys to give retailers the chance to appeal to more shoppers.
Meanwhile the larger Kinder Surprise 220g eggs will receive a Minions update to celebrate next summer’s launch of ‘Minions 2: The Rise of Gru’. To drive further growth, the 150g Kinder Flame eggs will carry licenses from Toy Story and Marvel.
Thorntons experienced early growth last spring, prior to the national lockdown, and aims to replicate the success of its kids’ range next year, bringing back both the unicorn egg and dinosaur egg.
Ferrero Rocher Golden Easter Egg and Ferrero Collection Milk Egg will both receive a makeover for 2021 to provide greater stand out on shelf, while also highlighting the quality of the products inside.
Levi Boorer, Customer Development Director at Ferrero, commented: “Shoppers are emotionally invested within the confectionery category as the brands help them celebrate the moments they share with loved ones. It’s because of this love that people keep coming back to purchase. Confectionery, despite the times, is resilient and still one of the few categories where shoppers are willing to spend money on products they love, especially at key seasonal trading spikes such as those throughout spring.
“With our established core range, media campaigns, POS solutions and new products, we want to do all we can to support retailers during the spring occasions next year. We always strive to offer retailers and shoppers the right balance of seasonal specials, which drive awareness and interest to the category, in addition to helping drive sales all year round with the core range.”
