Ferrero has announced the launch of four new products across its Kinder, Ferrero Rocher and Thorntons brands.
Kinder Cards
Following successful launches in Ireland, Italy, Germany and France, Ferrero is expanding its Kinder brand in the biscuit category with Kinder Cards now available. The launch will be supported by a £1.82m media investment, including a TV campaign.
Kinder Cards come in single-serve packs containing two biscuits, suited for on-the-go consumption. It also “provides shoppers with an ideal treat that is perfect for the whole family to enjoy during afternoon activities”.
RSPs:
- Kinder Cards T2 55p
- Kinder Cards T2 PMP 55p UK exclusive
- Kinder Cards T8 £1.80
Ferrero Rocher Chocolate Tablet Bars
The confectionery giant is bringing its taste to the UK chocolate tablets segment for the first time, Ferrero Rocher Chocolate Tablet Bars available in the convenience channel from October. The 90g bars come in three varieties: White Chocolate, Milk Chocolate and Dark Chocolate. The launch will be supported by a £2.55m campaign, including TV and in-store theatre.
RSP: 90p
Kinder Surprise Natoons
Kinder Surprise is launching a new licence for its Kinder Surprise eggs in September a range of animals from North America. The new licence, called Natoons, will be available across both single and multi-pack Kinder Surprise eggs in convenience.
There are 16 different Natoons animals to discover, each with realistic features and ‘playabilities’. All can be scanned by parents looking to unlock a set of activities for their children to complete on Kinder’s Applaydu app.
Natoons will benefit from a £3.2m media spend including a TV advert that focuses on the new range. In addition, Natoons will also receive support across multiple channels including video-on-demand, digital and in-store media. A dedicated suite of Natoons POS materials will be available.
RSPs:
- Kinder Surprise Natoons T1 (20g) 99p
- Kinder Surprise Natoons T3 (60g) £2.56
Thorntons Pearls
Ferrero UK is expanding Thorntons’ boxed chocolate range with the launch of Thorntons Pearls in two premium flavours: Hazelnut Delight and Salted Caramel Sensation. Available now, the range offers shoppers the perfect treat to enjoy while sharing with loved ones.
Thorntons Pearls will benefit from support across multiple touchpoints including TV, shopper activations, social activity and sampling.
RSP: £4.50
