Ferrero is tapping into the £1.15bn sharing bag market this spring with the launch of Kinder Bueno Mini (RSP £2).
Available now, the Kinder Bueno Mini sharing bag includes 16 individually wrapped bite-sized versions of the classic Kinder Bueno.
Levi Boorer, Customer Development Director at Ferrero, commented: “The adult impulse category in the UK is experiencing strong growth and makes up 20% of the total confectionery market. We anticipate Kinder Bueno Mini to drive this growth even further – expanding into different occasions, we can bring new shoppers into the category and allow our existing loyal consumers the opportunity to try a bit of different from a brand they already know and trust.”
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