Ferrero is out to grab its share of the UK’s £1.4bn ice cream market with the launch of Ferrero Rocher Classic, Ferrero Rocher Dark and Raffaello ice cream sticks.
The launch targets younger adults and is backed by a £2m multi-touchpoint marketing campaign.
The new Ferrero Rocher Classic and Ferrero Rocher Dark ice creams are coated with crunchy hazelnut pieces and filled with a smooth hazelnut-flavoured ice cream.
The Raffaello variant combines smooth coconut-flavoured ice cream with a generous sprinkling of coconut shavings and crunchy almond pieces, all wrapped in a crispy coating.
All are available from this month with an RSP of £2 for single sticks and £4.75 for multipacks of four.
Jason Sutherland, UK & Ireland Sales Director at Ferrero, commented: “We are confident that the newest addition to our portfolio will drive cross category purchase between confectionery and ice cream. It will attract existing Ferrero shoppers to the ice cream aisle as well as recruiting new ones, supporting retailers in strengthening the category.”
