Ferrero UK has expanded and refreshed its Easter range to help retailers maximise confectionery sales in 2023.
Thorntons has expanded its range of moulded figures with the launch of a white chocolate bunny in a 90g format to cater for gifting occasions. Thorntons’ existing 170g Bunny is already the third-bestselling branded SKU in value sales within novelties, worth £1.48m, according to Nielsen.
Meanwhile, a full pack re-design is set to roll out across Thorntons’ kids eggs, with animations and colourful backgrounds aiming to drive standout on shelf for parents.
What’s more, Ferrero Rocher has revealed two boxed egg packs for Easter 2023, a Ferrero Rocher Egg and a Ferrero Collection (Milk) Egg, which both include a large 175g egg and six Ferrero Rocher. On top of this, Ferrero is introducing a new 100g Bunny for Easter.
In addition, Kinder Seasonal is returning for Easter 2023 with familiar favourites such as Kinder Joy, Kinder Egg Hunt and Kinder Figures. The Kinder 75g Bunny is now worth £1.1m, benefitting from additional distribution in 2022 across grocery and convenience throughout the Easter sales period.
Jason Sutherland, UK & Ireland Sales Director, Ferrero UK, said: “We’d recommend that retailers begin to stock Easter products and drum up excitement from January onwards so not to miss out. This means making space on shelves for larger eggs, such as our 220g Thorntons Classic Easter Egg, as bigger purchases are often pre-planned, as well as for smaller items such as the Ferrero Collection Crispy Eggs, which are often bought as a self-treat product in the weeks running up to the Easter weekend.”
