Soft drinks producer Fentimans has launched a new Spirit Pairing Guide.
The guide covers light and dark spirits including gin, vodka, agave, rum, whisky and fruit brandy. Each category guides the user towards the ideal Fentimans mixer for a particular spirit. There is also a section devoted to wine.
The guide has been launched as a tool to educate and support the brand’s on- and off-trade industry stakeholders as well as end consumers.
Claire Tyson, Fentimans Senior Customer Marketing Manager, explained: “When users are mixing our drinks, we need to ensure they’re having the ultimate flavour experience. Our Spirits Pairing Guide can be used as an inspiration to try new and exciting flavour combinations.”
The launch follows a £1.2 brand overhaul for the family-owned company earlier in the year.
