Felix has launched a brand-new marketing campaign ‘Felix – It’s Great To Be A Cat’ to connect with shoppers and drive them into stores.
The £3.7m campaign is spearheaded by a playful TV advert with a catchy jingle that celebrates the moments that make it great to be a cat, like being warm and cosy on a rainy day. Real cat behaviour sits at the heart of the campaign, which looks to honour the special bond between pets and their owners.
Set to reach more than 30 million households, the campaign also includes video-on-demand, radio, shopper and social media activity. Consumers will also be given the chance to participate in a Felix-inspired social challenge and augmented reality game later this year.
In addition, Felix is launching limited-edition versions of its best-selling 12- and 40- packs for As Good As It Looks Ocean Feasts and As Good As It Looks Mixed Selection in Jelly. Available from mid-2022, these will feature throughout the campaign to raise awareness further.
Rebecca Marshall, Nestlé Purina Felix Senior Brand Manager, said: “The launch of Felix – It’s Great To Be A Cat is an exciting move for Felix as we continue building on the brand’s lovably mischievous personality and exploring new ways to connect with cat owners.
“With so much going on in the world today, it’s important to enjoy moments of light-heartedness – starting with the little things cats do that make us smile. Felix – It’s Great To Be A Cat is a fun, playful campaign that is backed by big media investment, and I’m delighted we can finally share the tune I’ve been singing in my head for months!”
