The Force will be coming to chiller cabinets across the galaxy next month, with news that Kerry Foods is featuring Star Wars on an out of this world on-pack promotion across Cheestrings.
Star Wars character imagery is taking over the packaging of the entire Cheestrings line, with exclusive special packs rolling out across the grocery trade from November.
Featuring collectable cards inside the packs, the promotion is aimed squarely at Cheestrings’ core audience of mums looking for snacks for kids’ lunchboxes and after school.
“We are aiming to add excitement for mums to the kids’ dairy snacking category which will in turn help to drive incremental sales for retailers this winter,” commented Tom Willcock, Kids’ Dairy Snacks Marketing Manager at Kerry Foods. “We’ve created a fun, relevant and exciting campaign which we believe will not only give our existing consumers lots of reasons to buy Cheestrings more frequently, but that will also have the power to attract new fans of the brand.”
Packs and shelf-ready packaging will both feature Star Wars imagery to capture the attention of shoppers and maximise appeal while, inside, packs will feature two Topps collectable cards and individual Cheestrings packaged up to look like lightsabers.
Kerry Foods will be supporting the promotion with a £1.5m advertising campaign including TV, for four weeks from 23rd November. High impact POS materials will also be available.
