Feel Good Drinks, Nichols’ sustainable range of 100% naturally flavoured sparkling waters, has launched a new four-pack format of 330ml cans.
Like all Feel Good products, the new four-pack is 100% plastic free. It sits alongside the brand’s existing single can offering and 12-can case.
It is available in each of Feel Good’s three variants – Peach & Passionfruit; Rhubarb & Apple; and Raspberry & Hibiscus – with a £4 RSP.
Each drink contains 15% real fruit juice, no artificial flavours, no sugar or sweeteners, and fewer than 27 calories per 330ml can.
The brand has also launched a ‘3% for People and Planet Fund’ – whereby Feel Good drinks will give 3% of sales to charities and non-profits that support personal and planetary wellbeing.
Feel Good General Manager Ed Woolner commented: “The launch of this new format will offer convenience for our shoppers, providing a middle ground between our current formats of one and 12 cans.
“We are very much aware of the growing demand for soft drinks, with low or no added sugar or sweeteners but also drinks that are created using natural ingredients and offer added health benefits so want to ensure that Feel Good Drinks is the go-to choice in this category. With sustainability and the environment also being a core pillar of our brand, our drink is a drink to ‘feel good’ about.”
