Coca-Cola Europacific Partners (CCEP) is adding three fruity flavours to its Fanta Zero Sugar range with the launch of Fanta Zero Apple and Fanta Zero Raspberry, plus limited-edition Fanta Tutti Frutti Zero Sugar.
Fanta Zero Apple and Fanta Zero Raspberry will be available in stores from 24 February in various sizes, including 330ml cans, 500ml and 2-litre rPET bottles, and multipacks. Tutti Frutti Zero Sugar will launch in mid-March in a sleek can format.
A multi-million-pound marketing campaign will support the new flavours, featuring influencer partnerships, out-of-home advertising, social media activity, and experiential events.
Convenience retailers can request point-of-sale kits through My.CCEP.com.
The launch comes as the low-calorie flavoured carbonates segment experiences significant growth, with value up 23.1% in the last year.
